Creative Web Actions : Creative Web Actions Information in this document should be obtained directly from the client. The purpose of this document is to pick the client’s brain. We wants to know “What you are thinking?” This includes anything about your business you want to share to help us write content, how you get customers and any recommendations you can provide us. We consider you the subject matter expert of your business and we highly respect your opinion. We are counting on you for input and suggestions and to be candid with us. Please provide the answers to the following questions to the best of your knowledge and any comments that you may have to help in content development. If you don’t have an answer to a question put the word Help as the answer. Thank you. Date Customer Name: First Last Product or Service Offering:Target Audience:Product BenefitsExploit Your Product’s Benefits (Questions to ask now and while your website is being built)How is my service or product better than other, similar available services or products (i.e., competition)?Why is my service or product the best?How does my service or product make my customer‘s life easier or better?What descriptive words help explain my service or product?What emotional triggers affect customers who consider my service or product?What are the things that make it easy to do business with you?Comments:Competition’s WeaknessesExploit your competition’s weaknesses (Questions to ask now and while your website is being built)Who is my competition?How are competitor’s services or products inferior to mine?What are the benefits of choosing my competitor over me, and how can I counter those benefits?What are my differentiators that separate me from the competition?Can I obtain customer testimonials or do I already have customer testimonials or expert opinions about me or my service or product?Can I create soft differentiators that separate me from the competition?What are my weaknesses, and how can I turn them into positives or strengths?Comments:Target AudienceKnow your target audience (Questions to ask now and while your website is being built)Who should buy my service or product or who is likely to want or need it (i.e., target segment or market)?Who will see or be interested in my ad, signage or brochure?Where do I find my target audience or where is the best place to place my ad for the best results?What messages will appeal most to the target audience who will see my ad?What messages could I present that would cause the target audience to take action?Comments:Communicate W.I.I.F.M. (What’s in It for Me)Find your target audience W.I.I.F.M. (Questions to ask now and while your website is being built)What is the purpose of my ad, brochure, ad, marketing collateral or website contents?What details can I say about my service or product benefits or differentiators to tell customers specifically how the service or product will affect their lives in a positive manner?How can I make my copy meaningful to the target audience so it personally affects them?How can I make my copy meaningful to the target audience so it personally affects them?What do my customers expect to hear and want to know before making a decision to buy?Comments:Focus on “You – the Customer”, NOT “We – Your Small Business”Focus You (Questions to ask now and while your website is being built) How can I word my service or product benefits and differentiators so they address the customer's needs and not talk solely about my business?What other ways can we address the target audience? Other names?What type of copy will the target audience be interested in reading?What is the tone appropriate for the target audience?Comments:MediumKnow Your Medium (Questions to ask now and while your website is being built) Do I have photos, graphics, logos in different sizes, videos or sales brochure?What can I suggest to maximize results of the copy space in my website?What photos, graphic and videos do I have to share and use on the website?Comments:Key Information (What is the most important Information we want to convey?)Developing Basic Messaging (Questions to ask now and while your website is being built)What information is important to customers –it may be used in page and new article?What are the basic and essential benefits and features of my service?What do I do after the service that the customer likes?Do you need $10 words and jargon? If so what are them?What is the extraneous information or boring?Comments:Include a Call to ActionCause visitor to take Action (Questions to ask now and while your website is being built)What do you suggest as a call to action?What do I want the visitors to do as soon as they read the copy? This is dependent on which page it will appear.How can I create a “sense of urgency” to push website visitors to act immediately?What strong words will allow the copy to be written in active voice for your service?Comments:C.Y.E. (Cover Your Exposure)CYE (Questions to ask now and while your website is being built)What are some of the phrases I need to insert in the copy to protect myself?Is there anything else I need to remember to add to back up a claim in the copy?Can I deliver on the promises and claims made in the copy?Can the claims be proven – is there evidence?Comments:ProofreadProofread each page (Questions to ask now and while your website is being built) Are you available and willing to approve the copy?Comments:Additional NotesUse this space to make quick notes for future reference or any ideas for improvement This iframe contains the logic required to handle AJAX powered Gravity Forms. New Website Design Questionnaire for New Clients : New Website Design Questionnaire for New Clients Do you own the domain registration for your Website?What is the official name of your website?What is the purpose of your website?Do you have a vision statement or a tagline you want include?What type of visitors do you want to draw to the website?What would be a successful outcome for your website?What services or products do you offer?Select the category that best describes your organizations role:* General Business Church Realtor Band Creative (Artist/ Photographer/ Graphic Design/ Writer) Service Provider Online store Trade (plumber, carpenter, painter, handyman, electrician, builder, construction) Do you have a website currently? (please provide a url) Do you want to keep a similar website structure? Yes/noWhat will your main links/sections be?What elements do you think you may want on your home page? (check the feature elements you want : Slide Show Welcome Text Quote Slogan Calendar Upcoming Events Featured Property or Product Link List Search Random Testimonial Module Featured Multimedia Module Latest Media Module Linkable Image Module Blog Excerpt News Excerpt Account Sign-in Module Location Module Are there any elements that you feel need to be on every page of your website?What style is closest to the look you want for your website? (pick one):*MinimalPortfolioCorporateIllustrativeTexturedMagazineRock and RollNewsyWhich of these mood boards is closest to the look/feel you want for your website? (pick one):*Corporate / High ContrastClassic / WarmBold / CoolTextured / Old WorldVintage / WhimsicalModern / Cool / OpenAre there other websites whose design/look you like (if possible include websites for organizations that are different and similar to your organization/company)?Please list of at least 3 URL’s of websites that you like as a design for your new website?Do you like the way that any particular websites work?Are there websites that you think of as “the competition” (i.e. provide similar products/services)?Are there websites that cater to the same audience as you do but do not provide the same products/services?Do you have any color preferences?Do you have high quality professional images you want to use for your website (we will need digital versions sent by email or ftp) or will you need us to help you find good stock photography (the cost for stock images will be added to the project)? Yes/noDo you need any special functionality?Anything else you want to tell us? This iframe contains the logic required to handle AJAX powered Gravity Forms. Questionnaire For New Website Clients : Questionnaire For New Website Clients Why do you want to have a new website, or have your current site redesigned?What will happen if you do not have a new website, or have your current site redesigned?Please describe your organization in a few sentences.What is there about you and your background that sets you apart for a special (niche) group of potential customers?What problems do your prospects have that your business solves?How can your particular work background help prospects, compared to others in your industry? What is special about your work experience?Why do you believe site visitors should do business with you rather than with a competitor?Do you have a slogan or tagline that clearly describes what you offer in terms of benefits or features?Please describe your potential customers. Pay special attention to their income, interests, gender, age, even type of computer they use, e.g., old with dialup account or newer with broadband. If your website is a business-to- business site, what sort of companies are you hoping to attract?What is your budget for this project?Who are the decision makers on this project? What is the turnaround time for making a decision?What staff will be involved? What are their roles? Is there a webmaster on your staff?What is your deadline for completing the site?Please list the names of five other sites that you like. Why are they attractive to you?Have you researched your online competition so you have an idea of what you do and do not want on your site?What do you NOT want on your site in terms of text, content, etc.?Where is the website content coming from? Who is responsible for updating it? Is it ready for use on your website?Do you have a logo?Are you planning to do online sales? If so, what is the product, and how many items do you want to sell online?If you are planning to sell online, are you set up to accept credit cards?How much time will you be able to spend online, responding to inquiries that come in via your website? Once a day? Several hours a day?If you were using a search engine, what words or phrases would you use to find your site? Which of these words or phrases is most important? Second? Third?Other than what search engines will produce, what methods do you have in mind to spread the word about your website?.Once your website is completed, how long do you think it will be before you begin bringing in significant business from the website?How do you plan to encourage repeat visitors and referrals? This iframe contains the logic required to handle AJAX powered Gravity Forms. Questions for New Website Clients : Questions for New Website Clients I am looking for substance to write in your website which is about your team, family and your business. How do you run your business? All your answers are kept in confidence and will not be shared with anyone outside your organization or our development team that will implement your project. Here’s some questions to get some ideas flowing: When was the business founded?Did your family or a relative have a similar business when you were a growing-up?What is your philosophy regarding the business?What do you like best about helping people and providing services?How many years of experience do you have with this business?How did you learn this business?What are the licensing, training, degrees, certifications and award relating to this business?What are professional organization do you belong to that support your business capabilities and expertise?What charities are you involved and sponsored by your business?Why did you build the business instead working for someone?Did you have other businesses in other locations? If so please list the individual locations and addresses.On average, how long has your regular customers done business with you?What percentage of customers are return customers?Do you have second generation customers?Are you a member of the chamber of commerce, network groups, associations, charities or church organizations in the area, if so which ones?How many installations you think you sold since the business was formed?Please estimate the number of customer you presently have?What is the process to price a job?What is your sales process to close a sale and get the money?What is the criteria of selecting part or materials for Installation or repair?Do you provide financial arrangement offerings for a purchase?Do you accept all credit cards? If not what are the exceptions?Do you have a recognized expertise or are you an aficionado about specific category of products or service?What other related expertise do you that dovetails with your business?What are all of your credentials?In what way do you treat the more expensive jobs differently?Do you research any of the competitor operations, install procedures or sale systems?Does your brand have consultative recommendations/solutions to improve the customer life or save money and for B2B does your recommendations/solutions by reducing costs or increasing productivity or ways to get new sources of revenue?Do think your pricing is low, reasonable or competitive?Are there different sales transactions categorized by price? If so what are they?What’s your pricing policy for repairs and new installation, if doesn’t sell?What was the most expensive service job you sold?Do you get special requests for particular solution or service offering and do you usual satisfy those requests? What percentage of the time?Do you know of any instances of where the service offering you sold increased the customer’s sales or profit?What is percentage of customer are residential or commercial?Explain you warranty in details?How long does it take to sell a typical a high priced service offering?What is your marketing tactics to sell your service offering??Do you ship materials from manufacturer to your warehouse or customer facility?For businesses with durable problems: Do you provide local delivery with a 40 miles radius? Is it free?What is the geographical area you serve?Do you have bundle pricing?Do you have any interesting stories about customers or products you sell?Do you have success stories?Do you have written testimonials?What are the offerings you sell that generates the most revenue?What is the potential offering in the future you want to focus on?What category of products or services that provide the largest percentage of revenue?Do you have success any case-studies for total cost of ownership?What value-add advice can you provide to help customers?What is the reasons beyond the expected services why the customers should buy from you?What are the higher notched reasons that differentiated you?Can you think of anything you want to include in the website? This iframe contains the logic required to handle AJAX powered Gravity Forms.